Alan Feirer, Founder

With a Master’s degree in education and a history of building solid programs in secondary education since 1991, Alan Feirer established Group Dynamic as a leadership training business that started in schools and soon branched into businesses and organizations, going full time in 2010.

Since then he has motivated people in all types of organizations and industries, from health care, to agriculture, to construction, to non-profits, to fortune 200 companies, and equipped them with tools to further develop their teams on a healthy and revitalized foundation.

He currently lives in Des Moines, Iowa, with his wife, Julie. They have an adult daughter, Mara. He enjoys cooking, eating, traveling, exercise, politics, family time, and all things Disney.

Rachel Braafhart, Director of Operations

Rachel has held an eclectic mix of jobs and loves adding new skills to her repertoire. She thrives on system creation, organization, and management. She is excited to be using these skills as the Director of Operations at Group Dynamic. A curious explorer, she enjoys traveling, hiking, meeting new people and hearing their stories. When at home in Newton, Iowa, she is passionate about supporting local businesses and hospitality- hosting as many dinner parties as possible. 

Kelly Clancy, Business Development Specialist

Passionate about personal and professional development, Kelly is delighted to work alongside Alan and the Group Dynamic clients. She received her bachelor’s degree in Speech Communication from Iowa State University. Kelly is excited to bring the skills she honed at ISU to continue developing business relationships. Having recently moved from her hometown of Ankeny, she spends most of her time renovating her new Des Moines home. Kelly enjoys playing team trivia, watching TV, finding new and interesting podcasts, and spending quality time with her daughter, Martha.

Cindy Leaders, Executive Assistant

After graduating from the University of Iowa with her Bachelor’s in Elementary Education, Cindy owned and operated a successful daycare business for many years before transitioning to a full-time stay-at-home mom to her three children. Now that her kids are grown or in college, she has joined the Group Dynamic Team to use her interpersonal and organizational skills to build connections with customers. Cindy lives in West Des Moines with her husband Michael, and in her leisure time, she enjoys reading, playing the piano, and cooking.

DeAnne Negley, Communications Consultant

DeAnne is originally from Osceola, IA, but moved to Winterset, IA, in the summer of 2010. She holds a B.A. in Psychology and Chemistry from Central College and an M.A. in Clinical Mental Health Counseling from Liberty University. Since joining Group Dynamic in 2017, DeAnne has enjoyed working with individuals and businesses as they develop themselves and their companies through team-building and leadership training. Now, she focuses mainly on the blog and Alan’s book endeavors for Group Dynamic while working as a clinical mental health counselor for New Life Counseling in West Des Moines.

Jordan Kuhns, Graphic Design

Jordan is originally from Winterset, IA, and currently resides in Bloomington, IL. He has his Bachelor’s Degree in Business Administration from Illinois Wesleyan University, and recently received his MBA from Illinois State University. Jordan works for an Agriculture Cooperative in Bloomington, but also does graphic design as jordan kuhns design. He’s interested and passionate in what good leadership looks like and how it’s achieved. He also loves creating simple and modern graphic designs from wedding invitations to book covers to business cards. The work he provides for Group Dynamic is a perfect fusion of his passions for both leadership and modern, clean design.

Julie Feirer, Website & Marketing

Julie is married to Alan and co-owns Feirer Enterprises, Inc., which includes Group Dynamic and Winterset Websites. Winterset Websites is a web design and maintenance agency managed by Julie, primarily helping clients with WordPress, WIX and SquareSpace sites.